In an increasingly complex media landscape, our proprietary technology is the differentiator that adds value to every second of user communication.
The STOC platform is the advanced digital tool that optimizes the entire media cycle, from planning to reporting, in a unified, automated, and scalable system.
STOC is a complete media buying tool that enables the real-time planning and purchasing of DOOH advertising space. Clients have access to campaigns that are granularized by hourly intervals, locations, points of interest, and audience type. With RTB (real-time bidding) integration, budget allocation is done efficiently and flexibly, based on objectives, audience, and context.
Using Wi-Fi Detecting technology, we measure pedestrian traffic in the proximity of each screen, obtaining data on the frequency and number of unique individuals. This information is correlated with points of interest tools, allowing clients to target specific locations, from pharmacies, educational institutions, shopping centers, and train stations, to residential or office areas.
The platform can automatically adapt ad spots based on weather conditions or local events. For example, a spot for rain gear is only broadcast when it’s raining, and a promotional message can be triggered by the proximity of a store. The content becomes relevant, and the campaigns are dynamic and efficient.
STOC CMS is the software dedicated to content management for indoor digital, outdoor, or video showcases. It supports any format (JPEG, MP4, GIF, VAST, HTML5) and allows campaigns to be programmed at a second-by-second level. HTML5 takes DOOH to the level of online advertising: responsive banners, countdown timers, dynamic landing pages, and automatic adaptation based on the time of day or location. Zero human effort, maximum agility.
Phoenix Media offers clients performance indicators comparable to those in TV: reach, GRP, TRP, CPT, and affinity. This data is built on a solid foundation: over 200,000 questionnaires validated by D&D Research and continuous traffic monitoring via smart cameras. In addition, the “Track My Campaign” and “Track My Spot” features provide transparent, real-time reports.
We have eliminated the complexity of the client-supplier interaction. Through STOC Management, clients can quickly access all administrative data related to a campaign: contracts, invoices, delivery history, and performance reports.
Download our presentation brochure and discover the technology, innovation, and vision that define Phoenix Media – the leader in digital out-of-home in Romania.