STOC is the digital ecosystem developed by Phoenix Media to plan, program, and analyze OOH campaigns with a precision similar to the digital environment. Created internally and continuously refined by a dedicated innovation department, STOC brings speed, granularity, real-time audience data, and contextual adaptability, all within an intuitive interface accessible anytime, from anywhere.
From 4D programming and automated reporting to API integration and full control over each screen, STOC is a media sales, management, and delivery tool that is changing the standards of the DOOH industry.
STOC is the result of over 20 years of experience in OOH advertising and an internal innovation department that constantly develops solutions for the real needs of the market. It is a product fully conceived by Phoenix Media, specializing in digital OOH, programmatic, and media sales, and tested by operators, agencies, and brokers.
The logic behind STOC does not start with billboards, but with audience, context, and data. Campaigns are no longer sold in packages, but planned at a second-by-second level, based on location, time, frequency, demographic profile, or even weather conditions. Instead of a static approach, STOC proposes a 4D approach, where everything can be set, adapted, and optimized from a single platform.
Innovation in STOC means real automation, API integration, live measurement, and predictive capabilities. Everything is built for efficiency, precision, and a quick reaction in an industry where time and context make the difference.
Full and second-by-second control over broadcast
STOC Player is the technological core that makes it possible to efficiently, adaptably, and audibly deliver any digital content on Phoenix Media screens. Designed for total flexibility, this module allows for the programming and playback of ads based on location, time, day, frequency, or context—with a precision that redefines standards in DOOH.
Data, speed, and efficiency
We have reinvented the sale of digital outdoor, following the principles of the digital environment.
STOC is not just sales software, but a platform built for performance in an increasingly granular, fast, and competitive media environment. Conceived from the perspective of the real needs of agencies and end clients, STOC offers a complete experience of planning, purchasing, and analysis from a single interface.
With over 20 years of experience in media sales and unique expertise in DOOH, Phoenix Media has developed a platform that brings the logic and efficiency of the digital environment into the outdoor space — enabling flexible second-by-second planning, real-time campaign adjustments, precise demographic targeting, and automated performance optimization.
Through functions such as Assistant Buying (which generates alternative offers on the same parameters), integration with external sources via Open Data API, or Post Campaign Analysis, STOC transforms the sales process into an intelligent dialogue with data. The platform learns from each campaign and provides useful insights for greater performance, better-defined audiences, and more justified costs.
Additionally, through the mobile app and the STOC Management module, users have complete control over the commercial relationship—from contracts and invoices to campaign history and reports—all in one place, just a click away.
Download our presentation brochure and discover everything this digital ecosystem can do, bringing OOH planning to a level of precision found in digital.